Women entertainers are smashing records this summer. Their female fans love to see it.
Women are filling stadiums across the country this summer, clad in sequins and cowboy hats, for Beyoncé’s “Renaissance” world tour. They are convening in Facebook groups to design friendship bracelets to trade on Taylor Swift’s “Eras” tour. They are flocking to movie theaters dressed in pink to see Greta Gerwig’s “Barbie.” And they are wearing their favorite team jerseys while watching the FIFA Women’s World Cup, which has attracted 22 million broadcast viewers and sold over 1.7 million tickets.
The cultural phenomenon has been called the “Barbie-Taylor-Beyoncé summer,” the “girl’s girl summer,” and the #BillionGirlSummer.
Read more at the Harvard Gazette.