This Climate Organization Knows That Graphs Don’t Inspire Action—But Music Does

Climate scientists know this hard truth better than anyone: You can give the people data, but you can’t make them care.

That’s been one of the problems in the climate change movement from the start.

There’s never been a lack of scientific evidence — especially with the release of the latest Intergovernmental Panel on Climate Change report — of humans’ impact on the climate. Nor is there a lack of scientifically backed solutions to slow climate change to livable levels. But that information hasn’t hit enough people hard enough to make us demand swift action from the companies and governments who have the power to address the issue at the necessary scale.