Los Angeles has a new tourism logo and it’s so ’80s Ocean Pacific

Los Angeles has a new logo. Like me, you may have two reactions to this news. The first: I didn’t know L.A. had a logo. Followed closely by, Who needs a logo when you have Dodgers gear?

But L.A. does indeed have a logo — one devised by the Los Angeles Tourism & Convention Board for the purpose of raising our town’s profile among, well, tourists and conventioneers. Last month, the logo received a refresh after nearly a decade.