Hollywood has overlooked the 50-plus audience. Producer Amy Baer aims to change that

Even before the pandemic corralled Americans onto their couches to binge and consume a steady churn of content, producer Amy Baer knew the entertainment industry was missing an opportunity to sate viewers.

Hollywood is a fickle, numbers-obsessed business but Baer, who’d run CBS Films and was executive vice president of production at Sony, was convinced that the industry had long disregarded one particular area: making movies and TV for the over-50 demographic.