Los Angeles Dealers Create Their Own Virtual Gallery

Art fairs have over the last three decades become the great organizers or aggregators of the art market, bringing mom-and-pop galleries and their bigger counterparts together under one roof — or these days, given the coronavirus outbreak, one website with multiple viewing “booths.”

But in Los Angeles, several galleries have independently organized and created their own marketing website, galleryplatform.la. They have also formed a group, Gallery Association Los Angeles (GALA for short), with plans to continue long-term as the only citywide art dealers’ association.