In 2020 Census, Big Efforts in Some States. In Others, Not So Much.

California is spending $187 million to try to ensure an accurate count of its population. The Texas Legislature decided not to devote any money to the job. Why?

Next month, California will uncork a $187 million campaign to prod its nearly 40 million residents to participate in the 2020 census. Neighborhoods across the state have been computer-ranked by how likely residents are to fill out census forms. Custom marketing campaigns are being focus-grouped. Nonprofit organizations have been showered with grants to boost response in hard-to-count areas.

Learn more at the New York Times.