The UK just banned sexist ads. It could change the way an entire generation of girls learns to see themselves.

Are you beach body ready? That’s a question that you can ask yourself, but advertisements in the U.K. cannot – even if they really want you to buy their diet product.

The U.K. passed a ban on sexism in advertisements last December, and as of Friday, the ban has finally gone into place. The U.K. Advertising Standards Authority now officially forbids ads that depict gender in ways "that are likely to cause harm, or serious or widespread offense."

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