San Francisco’s Upcoming Art and Technology Fair Will Debut the First-Ever Porsche Art Media Installation

Later this month, San Francisco’s Palace of Fine Arts will host the first edition of If So, What? (ISW)—a multi-hyphenate fair seeking to animate the art and design collecting base on the West Coast. In addition to traditional art gallery booths, the fair is also bringing musicians, designers, and technology companies to the arena for symposia and other events. One project that straddles the fields of innovative engineering and art is the first Porsche Art Media Installation, a collaboration between the luxury German automaker and recent graduates from the prestigious California Institute of the Arts (CalArts).

The Porsche Art Media Installation is emblematic of the ethos driving the ISW fair as a whole, combining industry and art. The Digital Arts program at CalArts hosts annual expos that introduce ideas and projects dissolving the boundaries between artist and engineer, and Porsche is at the forefront of using technology to enhance drivers’ experience, most recently integrating blockchain applications into vehicles.

Learn more at artnet

Elana Alipingart, technology