Every entrepreneur starts out with a strong conviction that their solution is a perfect match for their target market, and yet almost everyone later admits a need to “pivot” before finding their groove. Course corrections, or pivots, are normal for new ventures, so expect them and don't feel defeated if it's time to make one in your business. Pivots can come in many forms, such as:

·       Strip the solution down to a focus on a key feature.

·       Add that "grabber" feature to make your solution stand out

·       Switch to a more attractive and lucrative business model

·       Adapt to an emerging customer need or pain

 Join Women In LAVA for an engaging panel with CEOs who have gone the course, made the pivot and succeeded on the other side.

Learn more about the panelists and purchase tickets here!