Sunset 2050, a special exhibition from Craig Hodgetts SUPRASTUDIO with Marta Nowak, opens Saturday, June 30, through Sunday, August 19 at the A+D Museum

Join us for the exhibition opening party on Saturday, June 30 from 6:30-10 PM

Will cruising on Sunset be the same when cars steer themselves? West Hollywood's Sunset Strip—a mecca of iconic music venues and nightclubs characterized by its billboard culture—made the dreams of many an aspiring rock star. Its potent milieu of glamour, stardom, melody and mischief carry tales far beyond its two-mile run. In a world that is rapidly redefining the rules of access, the Strip is caught in limbo between its layered iconography and the congestion that has become a hallmark of everyday urban living. In a city that is coalescing into urban gridlock, how can we breathe life back into our streets? 

Cut to 2050: the advent of autonomous vehicular technology has rendered a new landscape for Metropolitan Los Angeles. What future can we envision for Rock and Roll's Crawl of Fame?

For the past year, UCLA Architecture and Urban Design Professor Craig Hodgetts, Lecturer Marta Nowak and their students have been working on a master-plan for the Sunset Strip circa 2050 at our IDEAS Campus in Culver City. From tackling the nuances of autonomous technology in a ten-week collaboration with ArtCenter College of Design transportation design graduate students, to spearheading a new wave of “visual billboarding," the studio imagines a future for the iconic stretch of Sunset Boulevard that champions its innate charm while embracing an optimism promised by the technological advances of tomorrow. 

Sunset 2050, an exhibition of student work from Craig Hodgetts SUPRASTUDIO with Marta Nowak, opens Saturday, June 30 through Sunday, August 19 at the A+D Museum in downtown Los Angeles.  The unique installation features research materials, diagrams, models and renderings that allow visitors to take in the sights and sounds of a possible future for the Sunset Strip.